Fast Take: Supplemental Distribution Strategies For Startup Growth
An example of a supplemental distribution strategy is Lyft partnering with Amtrak to allow Amtrak mobile users to book Lyft rides for the first and last legs of their journey.
For most startups, these type of partnerships are not meant to be the main driver of user growth but rather to help bring down the overall cost of acquiring a user. It can also serve as traction for early stage startups that have limited marketing resources. Larger corporations see benefit in these type of partnerships for many reasons such as staying close to new emerging technology and being current or to possibly test-out a particular sector without having to commit significant resources. Think about ways that your startup could partner with larger corporations where you can leverage their larger distribution networks to increase user growth and provide value for both parties.
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