Video: Monetizing a User Base – A Snapchat Case Study

The Process of Monetizing a User Base

When it comes to monetizing a user base, many businesses simply miss the mark. This process is one that every business should thoroughly understand if they want to see a worthwhile return on investment.

Snapchat is a great example of a monster user base and huge valuation as a company – but questionable monetization. Duncan Davidson, Partner and Co-Founder of Bullpen Capital breaks down how this happens and what it means for the startup industry long-term.

Duncan is an example of the many industry professionals who join us at our monthly startup events in the Bay Area, giving attendees the opportunity to learn directly from the experts who have done it themselves. Find out more about our upcoming events here.


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