Quick Bytes – March 9th: Netflix’s Latest Device Data & Viewing Trends
A look at the most interesting startup and business-related news stories of the week.
70% of Netflix viewed on TV
Netflix has just released data on which devices users subscribe and consume their shows on – and the numbers are interesting. While subscriptions are evenly split across computer, phone and TV, around one month into their subscription, 70% of users will switch to consuming on TV, regardless of age, gender or type of show. It’s a good reminder to test and gather data about your own users and not just assume that the mobile trend applies to all businesses.
The Full Story
You can watch Netflix in almost every country in the world, on any device you want. But the odds are very good that no matter where you watch Netflix, you’re going to watch it on a TV screen. Netflix says 70 percent of its streams end up on connected TVs instead of phones, tablets or PCs.
That number isn’t a shock — Netflix has been clear about the importance of TVs for a long time, and it’s why the company has spent a lot of energy working out integration deals with pay TV distributors like Comcast and Sky — but it’s a good reminder that not everything is moving to the phone. Read the Full Article Here
Hackathons a religious affair
Old school Catholics in Vatican City are getting a shake up at the moment as 120 college students from around the world descend on the religious city to take part in it’s first hackathon. VHacks is officially a non-religious event but the Catholic Church hopes young entrepreneurs, technologists and developers can help to tackle 3 issues: social inclusion, interfaith dialogue, and assistance for migrants and refugees.
The Full Story
In recent years, organizations have used hackathons to find code-enabled solutions for everything from the opioid crisis to gerrymandering. It’s hard to imagine a field where a hack day hasn’t been utilized to solve one problem or another. But tomorrow a group of budding entrepreneurs, developers, and technologists will be making hackathon history: participating in the first-ever codefest in Vatican City. Read the Full Article Here
Gender equalizer on Spotify
Of all the tech companies who got involved in International Women’s Day, Spotify was probably the most creative attempt to call out the lack of diversity. In an albeit odd brand collaboration, Spotify and Smirnoff have teamed up to highlight the lack of diversity in the music industry, using an API. The Smirnoff Equalizer analyzes the music you listen to, lets you know your gender ratio and creates an equalized playlist based on your preferences. Even if only around a third of the music your listen to is by female artists, you’ll still be above the average user.
The Full Story
There’s more than meets the eye in Smirnoff’s new “global gender equality” campaign with Spotify.
As part of its “Equalizing Music” global campaign, vodka brand Smirnoff has announced a partnership with Spotify. The global campaign will promote equality for female musicians around the world on the streaming music platform.
According to Spotify, not a single woman or female group appeared in its 2017 top 10 most-streamed tracks list. To remedy this problem, the streaming music platform will launch the ‘Smirnoff Equalizer,’ an API that will actively promote female musicians. Read the Full Article Here
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