There’s more than meets the eye in Smirnoff’s new “global gender equality” campaign with Spotify.

As part of its “Equalizing Music” global campaign, vodka brand Smirnoff has announced a partnership with Spotify.  The global campaign will promote equality for female musicians around the world on the streaming music platform.

According to Spotify, not a single woman or female group appeared in its 2017 top 10 most-streamed tracks list.  To remedy this problem, the streaming music platform will launch the ‘Smirnoff Equalizer,’ an API that will actively promote female musicians. Read the Full Article Here