Startup Fundamentals Workshop #2 -Developing A Funding Strategy For Your Startup

Join us for our Founders Floor Workshop Series where we conduct the second workshop of our three part series called the “Startup Fundamentals Workshop.”

In this workshop, Roger Rappoport, Partner at Procopio Law, a respected law firm in Silicon Valley, will conduct an interactive, informative session with great take away materials and actionable items. 

This 2 hour workshop will go in-depth on topics related to raising funding, such as how to create a funding strategy, differences in funding stages and funding instruments, how to determine valuations, how much to raise, setting milestones and much more.

The last time we conducted these workshops they sold out, so make sure to purchase the other workshops in this series.  Space is limited.


6:00pm – 6:45pm – Dinner and networking, demo/sponsor tables
6:45pm – 7:00pm – Intros, demo/sponsor tables mentions
7:00pm – 8:30pm – Speakers program and Q&A
8:30pm – 9:00pm – Meet the speaker, networking

Event Starts In









Wednesday, 09/07/2016


6:00 p.m. – 9:00 p.m.


Founders Floor

2 North 1st St., 5th Floor

San Jose, CA 95113


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Getting funding from investors is always a challenge for startups. Avoiding common pitfalls when raising money can make the difference between your startup’s success or failure and the amount of dilution that founders will suffer can mean the difference between a great or a dismal exit.

In this 2 hour session you will learn:

• how to develop a funding strategy appropriate for your startup

• when to raise funds, how much to raise, and from whom;

• the danger of taking too much or too little from investors;

• identifying the valuation milestones of your company;

• the differences between seed, angel and venture capital funding;

• alternative funding sources;

• appropriate funding instruments for each round of funding, including convertible notes, SAFE’s, common stock and preferred stock;

• the pros and cons of selling equity, convertible debt, and venture debt;

• selecting and gaining access to the right investor; and

• what to do to increase the pre-money valuation of your company.


Roger Rappoport


Procopio Law

Roger Rappoport is a Partner at Procopio Law and the leader of Procopio’s Emerging Growth and Technology Practice Group.

He has extensive experience in advising startup and emerging growth companies in the information technology, telecommunications, life sciences and cleantech industries.

Roger is a frequent speaker and panelist on topics and issues related to the development and implementation of a company’s formation and funding strategy.

Before attending law school, he was the founder of a technology company with $10 million in revenue.

Roger is well connected with investors in Silicon Valley and beyond, and has advised many startups on multi-million funding rounds.

Free street parking

Abundant street parking is available for free after 6:00 p.m. in downtown San Jose. Streets closest to Founders Floor with free street parking are Santa Clara St., North Market St. and St. John St.

Free parking garage

Founders Floor will provide a 2 hour free parking voucher to the Market & San Pedro Square Parking Garage. This garage is only one block away from Founders Floor. It’s located at 45 N. Market St., between W. Santa Clara St. and W. St. John St. Upon check-in at the Founders Floor event, make sure you ask for the 2 hour free parking voucher.

Public transportation

VTA Light Rail is right outside our building, and runs every 20 minutes making public transportation fast and easy.  Both the Mountain View-Winchester and the Alum Rock-Santa Teresa VTA light rail stop at the Santa Clara Station(s) which is located just a block away.